Bell ALL STAR Award
Recognized twice among top performers for sales results, customer experience, and operational excellence.
Toronto, Ontario · Open to SDR / BDR roles
Building pipeline.
Creating opportunities.
Driving revenue.
Results-driven sales professional with 4+ years generating opportunities, handling objections, and building customer relationships through consultative conversations — now bringing that record into SaaS.
4+
Years selling
2x
Bell ALL STAR
40%
Call → meeting
The performance record
Section 0170+
Customer interactions handled daily at Bell
40%
Call-to-meeting conversion rate on outbound
2x
Bell ALL STAR award winner, 2024 and 2025
500+
Customer relationships managed end to end
4+
Years across BDR, sales, and operations roles
Top
performer
performer
Recognized in both 2024 and 2025
Sales impact
Section 02Pipeline generation
Consistently uncovers new revenue through outbound outreach, referrals, and consultative discovery conversations.
High-volume outreach
70+ daily customer conversations at Bell, 80+ daily prospecting calls at BYJU'S — without losing conversion quality.
Customer experience
Holds service quality high while hitting sales objectives — the reason the ALL STAR recognition came twice.
Professional journey
Section 03- 2x Bell ALL STAR top-performer recognition (2024, 2025) for sales results, customer experience, and operational performance.
- Handles 70+ customer interactions daily using discovery questions, objection handling, and consultative selling.
- Builds pipeline through outbound outreach, follow-up calls, referrals, and customer engagement.
- Qualifies prospects on business need, pain, timeline, and decision-making before recommending solutions.
- Maintains accurate Salesforce records, activity tracking, and follow-up tasks for pipeline reporting.
- Executed 80+ daily outbound prospecting calls, achieving a 40% call-to-meeting conversion rate.
- Ranked in the top 5% of business development associates for target attainment and opportunity generation.
- Ran account research and personalized outreach to engage decision-makers and lift response rates.
- Led discovery conversations on need, pain, timeline, and buying intent before advancing opportunities.
- Managed the end-to-end cycle from prospecting through objection handling and closing activities.
- Coordinated stakeholder communication across vendors, customers, and internal teams to support delivery.
- Managed inquiries, scheduling logistics, and operational escalations while holding relationships steady.
- Translated operational complexity into clear status reports and actionable insight for leadership.
Next
SaaS SDR / BDR
Bringing a proven outbound engine — volume, discovery discipline, CRM hygiene — to a software team building predictable revenue.
The sales toolkit
Section 04CRM
Salesforce
HubSpot
Prospecting
LinkedIn Sales Navigator
Apollo.io
Salesloft
ZoomInfo
Methodologies
MEDDPICC
BANT
SPIN Selling
Challenger Sale
Certifications & training
HubSpot Sales Software
Salesforce Trailhead — CRM & Sales Fundamentals
MEDDPICC Sales Framework
B2B Sales Strategy & Consultative Selling
Google Search Ads 360
Section 05
Why I'm betting
Why I'm betting
on SaaS
Four years of selling taught me that the job is not persuasion — it is diagnosis. The calls that convert are the ones where a real business problem surfaces and a real solution meets it. Software is where that exchange has the highest leverage: the problems are structural, the buyers are measurable, and the value compounds after the signature.
I am drawn to technology because the learning never closes. Modern frameworks — MEDDPICC, discovery-led qualification, multi-channel sequencing — gave shape to instincts I built on the phone, and each new tool sharpens the next hundred conversations.
Predictable revenue is built one qualified conversation at a time, and I want to build it inside a team that measures it that way. First as an SDR who fills the top of the funnel with genuine opportunity. Then as an AE who carries those conversations to close. Long term, as an Enterprise AE selling into the accounts where the diagnosis matters most.
Now
SDR / BDR
Own the top of funnel: research, outbound, discovery, qualified meetings.
Next
Account Executive
Carry full-cycle deals: demo, business case, negotiation, close.
Goal
Enterprise AE
Multi-threaded, multi-quarter deals with committees and complex value cases.
Awards & recognition
Section 06BYJU'S
Top 5%
Ranked among the top business development associates for target attainment.
My sales process
Section 07Stage
Research
Why this account, why now
The cycle does not start with the call. It starts with knowing why this account, this person, this week. Research earns the right to reach out; personalization earns the reply; discovery earns the meeting. Qualification is where discipline pays — a meeting booked on a weak signal costs an AE more than no meeting at all.
Every stage gets logged. Clean CRM records are what turn eight good conversations into a forecast.
Hover or tap a stage
Numbers that matter
Section 08Daily activity volume
Outbound prospecting calls · BYJU'S80+
Customer interactions · Bell70+
Call-to-meeting conversion40%
Peer ranking · BYJU'STop 5%
2x
Award winner
4+
Years experience
500+
Customers managed
3
Industries sold into
Mission
“My mission is to help companies grow by creating meaningful conversations, uncovering customer challenges, and connecting solutions to business outcomes.”
Sadhana Durai · Toronto, Ontario
Looking for your next
SDR or BDR?
I am based in Toronto, ready to start, and happy to walk through my call recordings, discovery approach, and pipeline numbers.